The Stay Hungry Club

.Mar 19, 2021 .2 min read

The Stay Hungry Club

.Mar 19, 2021 .2 min read

Personal Branding and Why It's Essential

Updated: Mar 22, 2021

In today’s competitive work and saturated market, personal branding is more important than ever. So, what exactly is a personal brand? As Jeff Bezos says, it’s “what people say about you when you’re not in the room.” It’s how much you’re trusted and what appears on Google when someone searches your name. In short, it’s how the rest of the world views you. Personal branding has several benefits – take advantage of these and experience growth.

Establishing an Online Presence

Your online presence is the first impression you make to potential employers and clients, so it’s important to make it a good one. Establishing yourself online not only speaks about you but also serves to expand your current audience.

Building Trust

All employers want to hire someone who is going to benefit their company. Clients want to purchase from brands that are well-established and trustworthy. A lot of this comes down to expertise and how you present your skills to the world. Make yourself visible online and benefit from the increasing trust in both yourself and your brand.

Setting Yourself Apart

No matter what industry you’re in, you always have to be aware of your competition. Personal branding is one way of setting yourself apart from the competition and can help you get the opportunities you’re after. Because you’re making yourself and your brand more memorable, you can expect to build relationships and avail yourself of opportunities you wouldn’t have otherwise.

Creating Your Personal Brand

Creating your personal brand includes building a website, establishing your goals, and more. It can be a tricky process, especially if you’re an entrepreneur who is just starting. That’s why it’s so important to take advantage of resources like the Stay Hungry Club. Let's work on customizing your brand with a consultation. Contact me here.

© Copyright 2022 by Dianne Bowdary